The difference that a statement can make in the life of a man, woman, or child is nothing short of phenomenal.

Change your mind - change your life!

Why Affirmations Work

The reason why affirmations work is because affirmations are the 'code', the 'language', the natural way your mind does business. Self-talk - the traffic of your brain - starts out as an affirmation from the outside. These affirmations are either created by you or given to you by others. They are the statements that you repeat to yourself on a daily basis.

When new affirmations are introduced into the 'mix' they will either be rejected or accepted depending on whether or not they align with what's already in your mind. The word to describe this is 'congruence'. Congruence simply means to agree or to correspond. If something you hear or read fits with your world view it will be quickly absorbed into your inner world. The opposite is also true if something does not fit with your 'map' of how things are, it will be quickly rejected.

Heart & Soul

All of this thinking action goes on far beneath the surface. Most people are completely unaware of this process at all. It happens in the subconscious. The reason we call the subconscious 'sub'-conscious is because we are not aware of anything going on there. This is not to say that there is nothing going on. In truth that part of your mind is an extremely busy and complex place.

The wealth of a soul is measured by how much it can feel; its poverty by how little.

- William R. Alger

Things get very interesting when you decide to introduce an affirmation into the mix that you know does not align with your current paradigm. The reason why affirmations work and why they are so effective comes into play at this exact point. The subconscious mind does not discriminate. This part of your heart and soul accepts whatever the conscious mind sends it. So if your conscious mind has made a decision with strong intention to change a core belief, the subconscious mind will simply accept it.


Mental Mechanics

The subconscious mind is where all your habits are stored. All the things you do on a daily basis without even thinking about - the way your brush your teeth, the way you tie your shoes, how you turn pages in a book, the way you drive and so on. All the things you do that you had to think about once but now they have become a deeply ingrained habit.

Your subconscious mind is like an old wagon trail. The wagon wheels have worn deep ruts by constant use so most wagons that come down the trail will just follow the ruts. If you want your wagon to go somewhere else it's going to take a bit of effort. You have to get your wagon out of the old ruts and then create new ruts.

This isn't as hard as it seems. New ruts are created the same way the old ones were - by repetition. It took effort to create those original ruts. You had to think about it and then repeat it. And that's how affirmations work, that's why affirmations work. The repetition of affirmations is the process of creating new habits, new ruts, a new path for your mind to run on. It's quite easy all it takes is repetition.


Repetition is the secret to why affirmations work. The constant rehearsal of a statement will ensure it's adaptation by your subconscious mind. A lack of repetition is also the reason there are a few people who claim affirmations don't work. Affirmations do work and repetition is the reason why affirmations work.

The trick then is to expose your mind to affirmations repeatedly. This can be done in a number of ways and there are ways that you can accelerate the process. There is lots of room to be creative. In fact there is an entire industry dedicated to doing just that. It's called the advertising industry. Their job is to repeat their message to you often enough and in creative ways so that you become subconsciously programmed to purchase their product.

For your purposes you can easily utilize note cards, tapes, mp3's, cd's, software and so on. The idea is to use whatever means possible to get that message presented to your mind as often as possible.


The reason why affirmations work is because your mind is receptive to repetition and will adapt itself to new messages quite readily. If you want a very fast, sure fire way to retrain your mind, to create new thought habits, to preprogram yourself, you owe it to yourself to investigate affirmations with brainwave entrainment. Entrainment will super-charge your personal change program in record time. When that happens you'll be able to tell others why affirmations work.

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